International · By video
Give your business the edge with AI, wherever you are
In plenty of growing markets, the firm that answers first wins the customer. Many still reply to every WhatsApp enquiry by hand, late at night, and type the same quote twenty times a week. We're a UK consultancy that sets AI up on your own accounts, trains your team and builds the automations, by video, at prices you can read before you call.
From £395 (about $520)
Based in the UK, working by video with businesses in Africa, the Gulf, the Caribbean, Ireland and Australia.
Why work with a UK firm
- English, as your business writes itProposals, policies and staff guides in clear international English, written for your market rather than translated from a template.
- Working hours that overlapLagos and Accra are on UK time or one hour away, Nairobi and Johannesburg two or three hours, Dubai three or four. Ireland shares our clock, and Australia and Guyana get early or late calls.
- UK GDPR as our baselineWe work to UK data protection standards in every country, on top of your local law. Your customer data stays in your own WhatsApp Business, Google, Microsoft or CRM accounts, and you stay the controller.
- Prices you can seeEvery service has a fixed price in pounds sterling with a dollar, euro or Australian dollar guide. Larger builds are quoted in writing before anything starts.
Choose your country
How it works by video
-
A free 15-minute call
You tell us what eats your team's time. We say honestly whether AI fits, which service makes sense, and what it costs. -
Set-up on your accounts
We share screens with your team and build inside the tools you already pay for. If we need access, you grant it and remove it afterwards, and we document how data moves. -
Handover and help
You get written notes, a short guide for staff, and a period of help afterwards that depends on the service. Nothing is locked inside our systems.
How to pay from your country
| Where you are | How to pay | Taxes to check locally |
|---|---|---|
| UAE, Ireland, Australia | Card in our online checkout, or an invoice | UAE VAT, Irish VAT or GST on imported services |
| Nigeria, Kenya, South Africa, Ghana, Guyana | Card in our online checkout, or an invoice in sterling paid by card or international bank transfer within 7 days | Local VAT on imported services may apply |
| Anywhere else | Invoice by international bank transfer | Ask your accountant |
No UK VAT is charged, because we aren't VAT registered. This isn't tax advice. Checked October 2026.
Services, with US dollar guides
Dollar figures are a guide at the October 2026 rate; you pay in sterling. Euro and Australian dollar guides are on the Ireland and Australia pages.
In build: the JHC Sector Agent
A WhatsApp agent on your own business number. It will answer, qualify, book, send a payment link where your provider supports it (M-Pesa, Paystack, MoMo or card), log the conversation and hand over to a person. Property, Clinic and Enquiry editions are planned. It isn't available yet and has no launch date. Meta's business terms allow a company to use AI with its own customers, and WhatsApp's template message fees vary by country, so we'll set those out clearly before launch. Until then we can quote an automation or plan it with an audit.
Sector guides
Questions people ask
Can a UK AI consultancy work with businesses abroad?
Yes. All our international work is by video, inside your own accounts, with written documentation. We don't have offices or partners overseas.
How do we pay a UK company from Nigeria or Kenya?
Pay online by card in pounds sterling, or ask for an invoice and pay it by card or international bank transfer within 7 days. A transfer is often easier for larger sums when your bank limits foreign card spending.
Does our customer data leave our country?
It stays in your own systems. Remote access from the UK can still count as a cross-border transfer under some laws, so we document the basis for it with you before we start.
Can you set up a WhatsApp AI agent for us now?
Our Sector Agent is still in build. Today we can quote a tested automation or a website assistant on established tools, or plan the WhatsApp side with an audit.
Which time zones do you cover?
Africa, the Gulf and Ireland overlap with UK hours well. Australia and Guyana get early-morning or evening UK calls, agreed on the free call.

Who you'll work with
James Hayes Consulting is a UK AI consultancy led by Ross Hayes, who builds software for his own businesses and uses AI tools in them every day. We work with overseas businesses by video, set AI up on your real work, and tell you straight if something isn’t worth paying for.
Every project starts with a free 15-minute video call. Prices are in pounds sterling and agreed in writing before you commit; UK VAT isn’t added.
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